Since 2015, I’ve worked as a writer, editor and content strategist with individuals, startups and corporate orgs mainly in the tech space (including VDMS, Rackspace & Zivver) to carve out a distinct brand identity and tell a clear and compelling story. In-house, I served for five years as senior copywriter and content lead at Catchpoint, a SaaS company focused on monitoring the Internet.

I’m also a writer/director for stage and screen. You can find some of my creative treatments (and links to the final series) on this site. I’ve worked in a variety of creative and media settings. I’m also a regular workshop facilitator and visiting lecturer at Regents University.

This includes more than two years at Sony Pictures in LA in a variety of departments, including legal, international marketing and creative advertising.

As a creative, I’ve worked hand-in-hand with various TV/film producers, showrunners and production companies, including Alena Smith, Alex Siskin, Stephanie Allain, Lynda Obst, topic studios, and Peter Lang at Picrow.

I strive to bring enthusiasm and curiosity to the table and put collaboration at the centre of my work, knowing that being close to the source will help capture a precise tone of voice and authentically interesting copy. The kind that can get your message across, human to human.

Companies I’ve worked with include:

Services

  • The customer is at the heart of all good content. What's the problem they need to solve and how does your product or brand do so? Whether via website copy, solution briefs, or video scripts, let's figure out how to put your customer at the centre.

  • I can help put together long-form content (from original reports to long-form blogs) that grabs and holds the attention of your audience. The goal: build community and drive awareness and traffic to your sites.

  • Whether you want to work on press strategy or need help drafting copy, I have lots of experience working directly with PR companies, writing press releases and ghost writing commentary and editorials. Publications include Forbes, Total Retail and Tech Brew.

  • Collaboration is always at the centre of my writing and editing. I've worked with founders, CTOs, CPOs and engineers to break down technical concepts into clear, compelling and unique content.

  • I can help you identify where in the market your brand fits and how to help distinguish it from your competitors. This involves precisely defining your differentiated services and what critical need you fill for your customers. I'll also help to ensure consistency in tone of voice across channels.

  • We can work together to map out a content strategy that fits your exact needs, whether for a demand gen campaign or a new product launch. We can work out the right channel for your timeline, to include content such as a website refresh, ebook, checklist, social content, ad copy, video scripts, and customer stories.

  • I write treatments for advertising agencies, media and entertainment companies detailing creative ideas for ad spots, and fictional or non-fiction series. Clients include Picrow, Topic Studios and the London Sinfonietta.

“I had the pleasure of working closely with Anna Jones, and I cannot recommend her highly enough. Anna played a pivotal role in our product marketing efforts, consistently delivering results that surpassed expectations. Her exceptional writing skills were showcased in the amazing articles she authored for Catchpoint, which not only highlighted her deep industry knowledge but also strengthened our brand’s presence and credibility.

What sets Anna apart is her ability to seamlessly blend strategic vision with hands-on execution. She approaches every challenge with a solutions-oriented mindset and works tirelessly to ensure the success of any project she undertakes. Her work ethic, creativity, and leadership have been key to driving our marketing initiatives forward.

Anna would be an invaluable asset to any organization. Her contributions have been instrumental to our team’s success, and I have no doubt she will continue to excel in her future endeavors. Anyone would be lucky to have her on their team!”

Mehdi Daoudi, CEO, Catchpoint