Thought leadership
A lot of the copy I’ve written or edited over the years has been thought leadership. Often this has been long-form content such as original reports, in-depth blogs, white papers or ebooks.
The goal: to build audience, drive awareness and traffic, and position the company as a thought leader. I also enjoy spearheading community outreach to develop relationships with the relevant user base and embed their perspective into the work.
SELECTED LINKS
“Anna is a copywriter and editor with a special talent for distilling complex concepts into structured, easy-to-understand content. She has been an integral extension to our marketing team, always delivering high quality content on time and on brand. Beyond her skills, Anna is a lovely human being that is a joy to work alongside.”
Catchpoint: The SRE Report 2024 (Catchpoint’s most downloaded asset)
Catchpoint & Blameless: The SRE Report 2023
Catchpoint: The Internet Resilience Report 2024 (Featured in Tech Brew)
Tech Brew: Internet outages cost companies millions
Catchpoint blog: Takeaways from the CrowdStrike outage
Forrester: Increase Revenue with IPM
